Branding, Packaging, Communication

M Farms is a agritech Startup with a mission to make fresh fruits & vegetables accessible to everyone. I started working with the founders when M Farms was just an idea and developed a visual identity that would stand on its own.

With the aim of creating a simple, bold and memorable symbol that was familiar and immediately recognizable, the Leaves have a particular relevance to the brand's fresh products.

With that as starting point, I created the "M" monogram that appears as a leaf and M alphabet

Created a visual language that reinforced the brand with a strong single color palette.

The Print design system also gives M Farms the ability to quickly launch new products every season